Here is my newest favorite addictive snack:
They are ever-so-yummy. What I'd like to know is how much they paid the advertising genius who came up with "Enjoyably Crispy!" Isn't that just about the least enthusiastic selling point you've ever heard? Why not "Really Good!" or "Very Tasty!"
Because "really" and "very" do not resemble the words "lightly" and "deliciously" and "perfectly", silly! (Used to be married to a marketing guy, so I know all about things!) By the way love the new photo!
Posted by: Mimi | August 08, 2007 at 11:57 AM
oops, I mean THESE things!!
Posted by: Mimi | August 08, 2007 at 11:58 AM
As a former marketing researcher, I'm sure it was tested up the ying-yang before they put it on the box!
Posted by: Elena | August 08, 2007 at 12:22 PM
I'm more offended by "Deliciously Buttery." You don't need to tell someone butter is delicious unless they've never had butter before. What are the odds that there's actual butter in there, anyway?
That said, I love the regular Club multi-grain crackers, so I'm looking forward to even more crispy enjoyment.
Posted by: Tammy | August 08, 2007 at 12:33 PM
The chances are exactly zero, and I know that because I'm looking at the ingredients list. I guess they figured that "Deliciously Modified Corn Starchy" wouldn't fly.
Posted by: Karen | August 08, 2007 at 12:40 PM
I wonder if this product is being test marketed in Boston. I don't see it mentioned anywhere on the Keebler web site. Now if you only had not purchased it, they might have figured out that the problem was the "enjoyably crispy" and they would have had to change it!
Posted by: Elena | August 08, 2007 at 01:16 PM
They were released in June: http://kelloggs.mediaroom.com/index.php?s=press_releases&item=163
Posted by: Karen | August 08, 2007 at 01:20 PM
Elizabeth David deplores the word "crispy." She thinks (okay, thought) "crisp" much to be preferred.
Posted by: Wendy | August 08, 2007 at 02:21 PM
Me, too. "Crisp" is a perfectly good adjective as is.
Posted by: Karen | August 08, 2007 at 02:29 PM