As my regular readers know, now and then someone (usually the lovely ladies over at Mom Central) offers to send me a product to try out and review here on Verbatim. Often the product is compensation enough (as when I get a free Nintendo game for Pete); sometimes I'm also given an Amazon gift card (if, for instance, I'm asked to review a free service or website, or I'm given a smaller item, such as a sample of a cleaning product). I always let you know when I'm being paid to do a review, and I never, ever let my compensation sway my published opinion. I haven't yet had to post anything truly negative, but I have been honest
when my kids didn't like the new cereal or found the game boring. When I'm asked to review something I know I have no interest in, I simply decline to participate. It's not that I won't post a negative review, just that no one is helped by a "review" such as "I don't buy anything containing high-fructose corn syrup, so I think this is an awful product."
Many bloggers also have advertising on their blog, and these ads pay out either via page-load counts or on a per-click basis, but I don't think that's news to anyone out there. (I don't happen to carry ads on my blog, but I don't have a problem with those who do.) Someone might complain that ads are distracting or annoying or unattractive, but surely one can't fault a blogger for trying to earn a living.
Recently "mommy bloggers" have been unfairly targeted by others in the media for this system of compensated review. I say unfairly because we as a group have been portrayed as spineless sell-outs. I suppose there are some out there who will give a positive review to anything they get for free, but they represent a tiny minority—and I have to believe that most readers are savvy enough to figure out who's who. I mean, would you rather read a blog that consists of only glowing raves or one that presents balanced, well-thought-out reviews?
Moreover, journalists have pretty much always received compensation (beyond a salary) for doing reviews and feature articles. They get sent on trips, they receive armloads of swag, they accept free meals and party invitations, and of course they are given products to review. A good journalist—like a good blogger—should recognize and avoid a potential conflict of interest. It becomes pretty obvious when someone is simply a walking-talking(-typing) infomercial. But it's the bloggers who have been taking the heat lately.
Enter Blog with Integrity, the brainchild of some bloggers who were tired of—and angry about—being criticized for receiving compensation for their work. See that new blue badge in my sidebar? It signifies that I have taken the Blog with Integrity pledge:
By
displaying the Blog with Integrity badge or signing the pledge, I
assert that the trust of my readers and the blogging community is
important to me.
I treat others respectfully, attacking ideas and not people. I also welcome respectful disagreement with my own ideas.
I believe in intellectual property rights, providing links, citing sources, and crediting inspiration where appropriate.
I
disclose my material relationships, policies and business practices. My
readers will know the difference between editorial, advertorial, and
advertising, should I choose to have it. If I do sponsored or paid
posts, they are clearly marked.
When collaborating
with marketers and PR professionals, I handle myself professionally and
abide by basic journalistic standards.
I always present my honest opinions to the best of my ability.
I own my words. Even if I occasionally have to eat them.
If you're a blogger, you can sign the pledge here, get your own badge here, and see the growing list of bloggers who have signed here.